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Experiential marketing is here to stay, says ‘Clever’ speaker
What if someone told you about a marketing strategy that enticed consumers to spend minutes, not seconds, with your brand? What if that campaign couldn’t be paused, turned off or ignored? What if that...
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At Cannes, VW and PepsiCo on succeeding in China, Contagious on the world in...
“Is it really true to say that China is a rising empire?” asked Alexei Orlov, chief marketing officer for Volkswagen Group China, during the session “How to Reach a Billion Eyeballs” at the Cannes...
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Al Arabia launches Saudi Arabia’s biggest art gallery
Al Arabia, the Kingdom of Saudi Arabia’s largest outdoor advertisement company, has launched the biggest art gallery ever seen in the nation. In the Kingdom of Saudi Arabia, it has been difficult for...
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